Driving traffic to your website and getting inquiries is a tricky business. It’s not enough to just launch a professional looking website – although that’s a great start – without considering a few crucial factors. If you take time to make small adjustments, you’ll raise the chances of people interacting with your site. So, let’s look at all the tips and tricks you can employ to get more website inquiries.

Get more inquiries by avoiding stock photos to develop trust with potential customers. Include an introduction video to explain who you are and what you offer. Add landing pages and call-to-action buttons to keep visitors pulled in and to prompt them to engage with the site. Optimize the website’s design and contact forms. Post useful SEO-driven content to rank higher in Google searches. Offer live chat support to guide visitors through the site.

Create an Introduction Video

When new visitors click on your website, the first step is to gain their trust. Operating online is a great way to expand your business, but it can also take away from that personal connection. To regain that valuable relationship, create a short video that introduces the people behind the company and describes the products and services offered.

That video will build a business-to-client relationship and customers will then be able to put a face to the company. New visitors will be much more willing to engage with your website now they have a feel of who you are and what you do.

Try this and watch your website inquiries go up, up and up!

Check out this video to help you structure your company’s introduction video. Also check out Tolstoy to create interactive videos.

Use Real Photos

Don’t stop with the introduction video! Nothing screams impersonal like using stock imagery. While the photos might look nice, they won’t build essential trust which is key in getting more website inquiries.

Now your potential clients have seen the faces behind the company in the video, use real photos to show the inner workings of the company or products being used. Great personalized imagery can add a level of professionalism and creativity that is impossible to obtain through stock photos.

If you’re not camera-savvy, find a photographer and hire him or her to take shots of products, in-action services, staged office scenes, and anything else you want to show off to potential clients. A great place to find affordable photographers is Fiverr or Upwork.

However, hiring a photographer is not always necessary if you have access to a camera or even a high-quality smartphone. Watch a few videos on how to take professional photos, and – voilà – you just increased your chances of more website inquiries.

Landing Pages

Do you use landing pages? If not, you should!

A landing page is a web page that customers land on when clicking your ad, link via email, or through other locations. They are usually standalone pages that are distinct from any other part of your website.

The purpose of a landing page is to target clients who are interested in a specific service or product that you’re offering and to prompt them to make a purchase or give you their contact information. The best way to do that is to offer an exchange.

For example, you could offer a 20% discount code for those who submit their contact information. The potential client gets a discount and is more likely to become a customer, and you also get their contact info which can be used in later marketing campaigns.

Landing pages are a great way to drive traffic to your site and gain more inquiries. Make sure to strategically structure your landing pages to ensure success.

Check out this video for tips on creating the perfect landing page.

SEO-Driven Content

Including additional SEO-driven content on your website is an effective way to increase traffic and to rank your website higher on Google. But what kind of content should you create?

Create a blog tab on your website to post articles on the most searched-for topics related to your product or service. For example, if you’re selling all-natural dog food, you could post articles answering frequently searched questions such as ‘What dog food is best?’ and ‘How often should I feed my dog?’

These blog posts will be a great opportunity for you to become a reliable source of information, and will also allow you to advertise your own products and services. For the dog food business, you could write an article about the healthiest kind of dog food and then promote your own product. It’s a win-win scenario!

Make sure to include specific keywords within the articles to make them search engine optimized.

Design Site to Convert Traffic

A visually engaging homepage is a great start in captivating your audience’s attention. When choosing the right layout, ask yourself if it hooks you into the webpage like the first line of a good novel. There are a lot of great, free website themes on platforms like Squarespace and WordPress to help you achieve this.

Include your contact information and links to social media accounts in the header of the website. That way, no matter where someone clicks on your site, your information will be easily accessible.

Every page should have a call-to-action button. This will entice the visitor to do something, instead of just ingesting information and leaving your site. Think of these buttons as a way of slowly reeling your customers in to inquire about your product or service. Check out these tips to design the most effective call-to-action buttons.

Live Chat

Using a live chat feature might not be feasible for everyone. However, if you have a team of people who are in charge of managing the website, it can be another tool to get more website inquiries.

Live chats that pop up on each page have been shown to be less effective than only including them on the important pages. For example, you include the live chat feature on the page where potential clients are selecting products and services to buy.

The most effective live chat are those that give the website visitors a few seconds before popping up. Reports suggest this prevents the live chat box from deterring people and help reel in serious, potential buyers.

Give it a shot and see how it works for your site!

Fast Loading Page

Make sure your website is loading fast and efficiently to keep visitors from clicking off your page. This might seem like a no-brainer; however, when you start designing your website by adding photos, widgets, texts and special effects, your website can slow down and quickly become unattractive to visitors.

A website developer can help you in optimizing your website’s loading speed, but if you don’t want to spend the money, choosing the right layout theme can be a lifesaver.

When you’re scrolling through the different theme options on a web building platform like WordPress don’t assume the option with all the bells and whistles is the best choice if it costs you loading time.

Check on both a computer and a phone that your website is loading cleanly!

Simplify Contact Forms

Including contact forms is an excellent way to build up emails for future marketing campaigns; however, asking people for too much information can have the opposite effect and drive people away.

Avoid this by keeping your forms simple and easy. Your questions should only ask for the necessary information in no more than six questions.

Interacting with your website should not feel like an interrogation!

Play Around With it!

The best part about designing your website to gain more inquiries is that there are analytical tools to show the success of your modifications. Observing the data will be your best friend when deciding on the most effective methods.

Try out a new layout for a couple of months and compare the data from the previous design. Based on the information, you’ll have a great idea of what visitors respond to best.

Don’t panic if a successful layout you had been using to get more website inquiries starts to decline over time. It’s always a good idea to constantly review and refresh every aspect of your website.

Have fun with it and get creative!

Conclusion

Understanding how to convert website traffic into inquiries is the golden ticket to a successful business. Implementing a few easy and effective strategies can help you achieve this. Luckily this is a popular topic and there are endless sources to help you design and optimize the perfect website. Remember, you’re using your site to reel in customers: pull too hard and the line will snap, pull just right and you’ve got yourself some dinner.

The Lead Revealer Solution – See Who’s on your Website

Even the world’s best performing B2B websites have a 92-95% bounce rate and, because of this, top companies don’t just sit and wait for inquiries. They actively reach out to their website visitors when they see a potential customer who hits their lead criteria and are currently in the market.

Lead Revealer is expert in website visitor identification. We show you which businesses are engaging with your website in real time, even if the visitor hasn’t inquired. We provide you with the name of the business, details of the pages they’re viewing and accurate contact details so your team can reach out before your prospect moves on to your competitors!