Lead Generation: A Beginners Guide
Generating leads is critical to increasing your business’s sales conversions and uncovering new sales opportunities. Lead generation for beginners start with having clear understanding of leads, lead generation, and the lead generation process. These topics are discussed below and can be utilized to grow your business further and reach your goals.
What is a lead?
A person who indicates interest in a business’s services or products is considered a lead. After opening communication or interacting with a business’s site, leads typically will hear from the company to inquire more about their interest and make a sale.
Consumers typically transition from visitor to customer; leads are considered a broader part of this lifecycle. There are different types of leads, and not all leads are treated equally. Leads qualify differently depending on what stage of the consumer lifecycle they are in. Types of leads include:
Marketing qualified leads (MQL)
These leads are not ready to receive a sales call but have interacted or engaged with your business’s marketing efforts.
Example: They have filled out a landing page form before entering the site.
Sales Qualified Leads (SQL)
These leads have indicated their interest in your business’s product or service, demonstrating they are likely to convert into customers.
Example: They contact your business through a form, email, or phone to ask about a product or service.
Product Qualified Lead (PQL)
When companies offer a free product or service trial, the consumers who take advantage of this are product-qualified leads. They have previously used or experienced your business’s offers and have taken actions that indicate they are interested in becoming a paying customer.
Example: They sign up for a free trial for a product or service and engage by asking about additional features that are only available through purchase.
Service Qualified Lead (SQL)
Service-qualified leads are customers who indicate their interest in becoming paying customers.
Example: They contact your business to upgrade their product or service subscription.
What is Lead Generation?
Lead generation is the process of attracting prospective customers to your business and nurturing their interests with the end goal of converting them into a sale.
These lead generation tips for beginners can help expand your company and reach new audiences. Not only is it important to attract more visitors to your business, but to understand each visitor. Lead Generation software can indicate potential customers, provide sales opportunities, and discover B2B marketing attributions. These tools can uncover how each visitor landed on your business’s website and what they are looking for. Lead generation software can provide your business with warm leads to convert these visitors into sales. Lead Revealer offers a suite of tools and automation opportunities to follow up with visitors so you can integrate them into your sales funnel.
The Lead Generation Process
There are four steps in the lead generation process:
- A visitor discovers your business; usually, this discovery is through your website, social media, or blog.
- The visitor interacts with a Call-To-Action (CTA) located on your page. A Call-To-Action is usually demonstrated as a button, image, or message that encourages visitors to take action.
- The CTA redirects visitors to a landing page. Landing pages are designed to capture information about the visitor in exchange for an offer.
- The visitor will fill out a form in exchange for the offer, giving your business the needed information on your new lead.
Summary
Collecting leads is an essential part of business growth and success. Discovering who is interested in your products allows you to generate more sales and give you insight into ways to adjust your marketing strategy. Lead Revealer is a tool that was developed so businesses can identify more leads visiting their website. Using this tool, you can convert more sales, grow your business and increase revenue; visit our products page and watch our video to learn more.
Lead Generation FAQs
Who is responsible for lead generation?
The marketing team is normally in charge of generating leads, but the sales and business development teams may also be involved. The size and structure of a business can impact which teams will be in charge of lead generation.
How do companies do lead generation?
Depending on their target market, companies can generate leads in a variety of ways. Typical strategies include:
- Content creation via blog posts, social media posts, videos or eBooks.
- Social media advertising.
- Digital advertising via a search engine like Google or a browser such as Firefox.
- Hosting webinars.
- Cold calling.
- Individual or bulk emailing.
- Partner referrals.
- Networking or trade events.
- Search engine optimization (SEO).
- Audio content: podcasts or audiobooks.
- Creating topical groups or communities.
What is B2B lead generation?
B2B lead generation is the process of locating and developing prospective clients for a business-to-business (B2B) company. Companies use marketing strategies such as email outreach, content marketing, and social media advertising to engage new prospects. Creating a pipeline of qualified leads that can be turned into customers is the aim of B2B lead generation. Although it can be a difficult process, it's necessary for the development of every B2B company.
